1. Eligibility. The Boulevard Brewing Co.® Golden Age Scratcher Promotion (the “Promotion”) is open to legal residents of the United States who are at least twenty-one (21) years of age at the time of entry. Employees (and their immediate families) of Boulevard Brewing Company (the “Sponsor”), and any of its parents, subsidiaries, affiliates, suppliers, independent contractors, agencies, alcoholic beverage wholesalers and retailers, and any persons living in the same household as such employees are not eligible to participate in the Promotion (cumulatively, the “Promotion Entities”). Promotion is subject to all applicable federal, state, local laws and regulations and is void where prohibited by law.
  2. Promotion Period. The Promotion begins at 12:00 a.m. Central Time (“CT”) on July 1, 2019, and ends at 11:59 p.m. CT on August 31, 2019 (the “Promotion Period”).
  3. How to Obtain an Official Scratch Card Game Piece.
    1. Attend Participating Promotional Event. During the Promotion Period and while supplies last, attend one of the scheduled promotional events (each a “Promotional Event” and, collectively, the “Promotional Events”) at the designated date, time, and location and ask the attending Sponsor ambassador (“Ambassador”) for one (1) free official scratch card game piece (each an “Official Game Piece” and, collectively, the “Official Game Pieces”), with or without purchase. Please drink responsibly. There is no restriction on the number of Promotional Events you may attend. An up-to-date listing of all scheduled Promotional Events is available by visiting The Promotional Events are limited and scheduled to take place at various retail locations, where permitted by law. Exact time and date of scheduled Promotional Events is subject to change.
    2. Free Request by Mail. During the Promotion Period and while supplies last, mail a self-addressed stamped envelope to Boulevard Golden Age Scratcher Promotion Official Game Piece Request, 2501 Southwest Boulevard, Kansas City, Missouri 64108. Official Game Piece requests must be handwritten and received by August 31, 2019. No mechanical reproductions will be accepted. Sponsor is not responsible for lost, late, illegible, invalid, misdirected, mutilated, incomplete or postage-due requests, which will be disqualified and will not be acknowledged or returned. Limit one (1) Official Game Piece request per person.
  4. How to Play. Gently scratch off the designated area of the Official Game Piece to reveal an instant win message or letter message. A total of 5,370 Official Game Pieces are available and each Official Game Piece contains an instant win message or a letter message. The number of Official Game Pieces and prizes available to be won will decrease throughout the Promotion Period as Official Game Pieces are distributed.
  5. Ways to Win.
    1. Collect and Win. If you collect the four (4) required Official Games Pieces correctly spelling the word BLVD, you are the winner of the prize indicted below, subject to verification.
  6. Prizes and Odds of Winning.
    1. Collect and Win Grand Prize.
Level Letters to Collect Prize ARV Quantity Available Approximate Odds
Grand Prize Collect one (1) of each of the following letter messages: B; L; V; D. Airbnb Giftcard $250.00 6 Exact odds depend on the number of Official Game Pieces obtained. Odds of obtaining an B letter message: 1:4.Odds of obtaining an L letter message: 1:269. Odds of obtaining a V letter message: 1:4. Odds of obtaining a D letter message: 1:5.
  1. Instant Win Merchandise Prize.
Level Prize ARV Quantity Available Approximate Odds
First Prize Boulevard Golden Age Shirt $10.00 100 1:57
Second Prize Boulevard Golden Age Koozie $4.00 900 1:16
Third Prize Boulevard Golden Age Keychain $1.00 790 1:14
  1. The total value of instant win prizes is $5,390. The total value of collect and win prizes is $1,500. All product and brand names are trademarks or registered trademarks of their respective companies, which are not sponsors of or affiliated with this Promotion or the Sponsor. All prizes will be provided “as-is” and the difference between any stated value and actual value will not be awarded to winner. The verification of the winner and awarding of the prize will be conducted under the supervision of Sponsor whose decision is final and binding in all matters pertaining to this Promotion. No prize substitution, transfer or assignment will be allowed, except that Sponsor reserves the right to substitute a prize of comparable, equal or greater value if the prize listed is unavailable for any reason. All costs, taxes, fees, and expenses associated with a prize are the sole responsibility of the winner. Other prize restrictions may apply.
  1. Prize Redemption.
    1. Collect and Win Grand Prize. DO NOT GIVE YOUR WINNING OFFICIAL GAME PIECE(S) TO SPONSOR’S AMBASSADOR. SPONSOR’S AMBASSADOR IS NOT AUTHORIZED TO VERIFY OF COLLECT YOUR OFFICIAL GAME PIECE(S). To claim your collect and win grand prize, write your name, address, phone number, email address (optional), and date of birth on a 3” x 5” card or piece of paper, and mail the card/piece of paper together with your original Official Game Piece(s) to: Boulevard Golden Age Scratcher Promotion, 2501 Southwest Boulevard, Kansas City, Missouri 64108. All mailed prize claims must be postmarked by August 31, 2019, and received by September 7, 2019. Proof of mailing does not constitute proof of delivery. Sponsor is not responsible for late, lost, misdirected, mutilated, incomplete, illegible, or postage-due prize claims.
    2. Instant Win Merchandise Prize. To claim your instant win merchandise prize, give your winning Official Game Pieces(s) to Sponsor’s Ambassador to claim your prize. Instant win merchandise prizes must be redeemed at a Promotional Event. Instant win merchandise prizes not claimed at a Promotional Event will be forfeited. Quantities are limited.
  2. All Prize Claim Submissions. No reproductions of Official Game Pieces will be accepted. Official Game Pieces submitted for redemption become the property of Sponsor and will not be returned. Any Official Game Piece will be automatically void if it is determined to be mechanically reproduced, photocopied, forged, altered, defaced, tampered with, stolen, unauthorized or illegible in any way, or if it is obtained outside authorized channels. No prize will be awarded to the holder of any Official Game Piece which is determined to be void.
  3. Verification of Winner. Each grand prize winner will be required to sign and return an Affidavit of Eligibility and Release of Publicity and Liability (where permitted by law) within three (3) days of notification. Winner’s age is subject to independent age verification, and if failed, will result in prize forfeiture. In the event of noncompliance, if the winner cannot be reached at the phone number, email address or address on that winner’s entry, or if the prize or prize notification is returned unclaimed or undeliverable for whatever reason beyond the control of Sponsor, that prize will be forfeited. You are not a winner until Sponsor has verified your eligibility and compliance with these official rules. Grand prize claims will be fulfilled within approximately four (4) weeks of verification.
  4. Entry Conditions and Release. By participating in the Promotion, each entrant warrants and represents that they have complied with these official rules. By accepting a prize, the winner: (a) grants Sponsor permission to use winner’s name, image, likeness, voice, picture, audio and video recordings of, biographical information, statements, and any material based thereon or derived there from, together with any actual or fictional material, or to refrain from so doing, and address (city and state), without the ability to review, for advertising, promoting and/or publicity purposes worldwide and in any and all forms of media now known or hereafter developed, in perpetuity, without further compensation, where permitted by law; (b) agrees to release, indemnify and hold harmless Sponsor and its affiliates, agencies, present and former officers, directors, employees and agents from and against any and all claims, demands, expenses, losses and liabilities of any nature whatsoever caused or contributed to by entering or participating in the Promotion, the acceptance, use or misuse of any prize (including any travel/activity related thereto) or participation in any prize-related activities.
  5. Limitation of Liability. The Promotion Entities: (a) are not responsible or liable for any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Promotion or any Promotion-related activity, or from entrant’s acceptance, receipt, possession and/or use or misuse of any prize; (b) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose; (c) assumes no responsibility for technical, hardware, software or other online entry malfunctions of any kind or unavailable network connections, or failed, incomplete or delayed electronic communications caused by the sender. If for any reasons (including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other cause beyond the control of the Sponsor, which corrupts or affects the administration, security, fairness, integrity or proper conduct of the Promotion), the Promotion is not capable of being conducted as described in these official rules, Sponsor shall have the right, at its sole discretion, to cancel, terminate, modify or suspend the Promotion.
  6. General Conditions. Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the operation of the Promotion, to be acting in violation of these official rules, or to be acting in disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Promotion, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.
  7. Disputes. Except where prohibited by law, as a condition of participating in this Promotion, entrant agrees any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by state or federal courts situated in Jackson County, Missouri. Under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than entrant’s actual out-of-pocket expenses (i.e., costs associated with entering this Promotion), and entrant further waives all rights to have damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these official rules, or the right and obligation of entrants and Sponsor in connection with this Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Missouri, without regard to Missouri choice of law provisions.
  8. Privacy. Information submitted to Sponsor by any entrant is subject to Sponsor’s Privacy Policy located at By participating in the Promotion, entrants hereby agree to Sponsor’s collection and usage of their personally identifying information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.
  9. Winners List. For a list of the winners, send a self-addressed stamped envelope to: Boulevard Brewing Co.® Golden Age Scratcher Promotion Winners’ List Request, 2501 Southwest Boulevard, Kansas City, Missouri 64108, on or around September 7, 2019.
  10. Boulevard Brewing Company, Kansas City, MO 64108.