Posted September 21, 2017
Category: Beer News, Press Releases
Transition expected to increase distribution and reduce cost
September 21, 2017 – Kansas City – Boulevard Brewing Company today announced that several of its most popular Smokestack Series beers are moving from four-packs to six-packs. Favorites such as Tank 7 Farmhouse Ale, The Calling IPA, The Sixth Glass and Dark Truth Stout will all be making the switch in the coming weeks.
“We tested the idea in a few markets and confirmed our suspicion that consumers enjoy getting two more bottles of their favorite Smokestack beers for what ends up being a lower price per bottle,” said Bobby Dykstra, Boulevard’s vice president of sales. “It makes sense for our retail partners as well, aligning our portfolio from both pricing and space management perspectives.”
The company anticipates that Smokestack Series six-packs will generally carry the same retail price as four-packs of its year-round barrel-aged beers, Bourbon Barrel Quad and Whiskey Barrel Stout. Boulevard will continue to offer a variety of limited release beers in four-packs and individual 750ml bottles.
About Boulevard Brewing Company
Boulevard Brewing Company is the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, visit boulevard.com or follow us on facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/boulevard_beer.
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