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Crafting the Crown

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It’s fair to say our love for the great American pastime runs deep. Yes, we were Raised Royal.

Boulevard beers have been available at Kauffman Stadium for more than 20 years, but our relationship with the Royals continues to deepen. Starting with the 2017 season, we’ve entered into an unprecedented partnership. In the single most important and far-reaching sponsorship of a major league sports team by an American specialty brewer, Boulevard is now the “Official Craft Beer” of the Kansas City Royals.

It starts at the stadium, with iconic signage, Boulevard-themed bars, and Boulevard beers in almost every concession stand. And it radiates outward – our Royals pride is on display on select packaging and at retail establishments throughout Missouri, Kansas, Nebraska, Iowa, Oklahoma and Arkansas.

Find out more about the Kansas City Royals here.