CLOSED 11/27: The Brewery and Tours & Rec Center will be closed on Thursday, November 27th with normal hours all other days.
A can and a glass of Pay Heed Pale Ale sit on a wooden surface next to a small toy basketball, with a 12-pack box of the beer featuring the Kansas Jayhawks logo in the background.
A can of Boulevard Brewing Co. "Pay Heed Pale Ale" with Kansas Jayhawks branding sits next to a tall glass of pale ale on a sunlit wooden surface.

Limited Releases

Pay Heed

A can of Boulevard Brewing Co. Pay Heed Pale Ale, featuring the University of Kansas Jayhawk mascot, red gothic lettering, and details of 5.0% alcohol by volume and 12 fl oz.
ABV
5%
IBU
50

Pale Ale

All Who Enter! 🏀
Our partnership with KU Athletics rolls on with Pay Heed Pale Ale! This fresh and bright take on a timeless classic is the perfect companion as basketball season tips off. Featuring Centennial, Cascade, Cascade Lupulin, Vic Secret, Simcoe, and Chinook hops, Pay Heed is a full-court press of citrusy hop aroma, balanced by an easy-drinking body that’s all net on the finish.

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