Posted March 1, 2019
Category: Press Releases
February 28, 2019 – Kansas City – Over the last 30 years, Boulevard Brewing Company has grown to become the largest specialty brewer in the Midwest, developing a national reputation for quality and cutting edge innovation. After three decades, the entrepreneurial spirit still burns bright: the brewer today announced the creation of Boulevard Beverage Company, and the launch of Fling Craft Cocktails, its first foray outside of craft beer.
The all-natural, ready-to-drink cocktails will initially be offered in four low-cal, low-carb varieties, each packaged in 4-packs of colorful 12-ounce cans. They include a Blood Orange Vodka Soda, a Cucumber Lime Gin and Tonic, a Margarita and a Mai Tai.
“Our little side hustle started as an interesting diversion, but it’s taken on a life of its own,” said Boulevard president Jeff Krum. “While we’ll always remain first and foremost a craft brewer, sometimes you just want something different. We have the facilities and the equipment and the talent to make all kinds of interesting and delicious beverages, and we’re excited by the opportunity to give consumers more choices, to go where they go. Plus, we’re having more fun than is probably legal.”
Fling will debut at Kauffman Stadium for the Kansas City Royals’ opening day on March 28. Regional distribution will begin in early April, with national expansion occurring throughout 2019.
About Boulevard Brewing Company
Boulevard Brewing Company is the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard beers are now available in 41 states and 11 countries. For more information, visit boulevard.com or follow us on facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/boulevard_beer.
About Boulevard Beverage Company
Side hustle, passion project, creative playground – it’s all these, and more. For 30 years, Boulevard has brewed an array of appealing, adventurous, highly acclaimed beers. As experts in the fine art of flavor, we’ve stepped out of our sandbox, pushing boundaries and exploring new territory in a drive to deliver the best and most interesting adult beverages. First up is Fling, a line of all-natural, ready-to-drink canned cocktails. For more information visit Boulevard.com/Fling or follow us on facebook.com/FlingCocktails, twitter.com/FlingCocktails and instagram.com/FlingCocktails
Media Contact:
bread & Butter Public Relations
Samantha Denlinger
samanthad@breadandbutterpr.com
720.486.0164
Pam Lipshitz
720.486.0164
