Want to know just how much money can be made on that keg of beer?

How’d we get this number?

1. keg size (converted to ounces) / pour size = number of pours per keg
2. keg price to retailer / number of pours per keg = pour cost (presented in dollars)

How’d we get this number?

1. keg size (converted to ounces) / pour size = number of pours per keg
2. number of pours per keg * price per serving = keg revenue
3. keg price to retailer / keg revenue = net profit margin (presented as a percentage)

How’d we get this number?

1. price per serving – pour cost = net profit per pour (presented in dollars)

How’d we get this number?

1. keg size (converted to ounces) / pour size = number of pours per keg
2. number of pours per keg * price per serving = keg revenue
3. keg revenue – keg price to retailer = net profit per keg (presented in dollars)

How’d we get this number?

1. velocity per month (number of kegs sold per month) * 12 months * net profit per keg = annual profit (presented in dollars)