A person holds a can of Boulevard 89 beer with a glass of whiskey on a bar counter. The setting appears to be a dimly-lit bar with blurred lights and other patrons in the background. Another person is holding a can of beer in the background.
A can of BLVD '89 Lager, featuring colorful and retro-inspired graphics, against a solid blue background. The can reads "Feelin' Fine Since 1989" with "4.5% ALC/VOL" and "12 FL OZ" at the bottom.

Born & Brewed in Kansas City

BLVD ’89

A can of BLVD '89 Lager with a slogan "Feelin' Fine Since 1989" at the top. The can indicates the beer has 4.5% alcohol by volume and comes in a 12 fl oz size. The design features bold text and a backdrop of cityscape graphics.
ABV
4.5
IBU
10
EBC
4

Lager

In 1989 Boulevard Brewing Company set out to make beers for real beer lovers. In those early days, John McDonald imagined an easy drinking beer and fit for a day at the ballpark. We believe that after all these years, this would have been that beer. BLVD ’89 is light, easy, and cooler-ready. Whether it’s for tailgating or day drinking, take it back to ‘89.