Posted April 1, 2019
When we announced the launch of Easy Sport last week, we were met with a lot of enthusiasm, peppered with a bit of skepticism. An April 1 release date? Clearly an April Fool's Day joke. BUSTED.
So, I guess it's time for us to fess up.
Here it is.
The truth about Easy Sport is...
AND, it really is starting to hit shelves today! We're thrilled to have you try this refreshing new ale with just 99 calories and 4.5g carbs per can, plus added magnesium, potassium and sea salt, making it the perfect post-ride/post-race/post-game/post-workout/post-whatever beer.
We would never try to fool you. Well, I mean, yes. We would. But this time around, we're dead serious and ready to be the newest part of your routine. Learn more about Easy Sport and keep an eye on our Beer Finder as it hits shelves throughout the country over the next few weeks!